An Overall Introduction to Product Tag

Introduction 

What can make a great contribution to product sales?

There is no doubt that you can provide Various answers to this question. The product quality, packaging, label, etc.

But few people know, Product Tag also plays an important role in the selling process.

Mostly the Product Tag express the many information to the customer, including product name, producer name, weight or capacity, barcode, and price.

Surveys have shown that if there is a price tag with discount information hanged in the products, people who have an interest in that product are more likely to buy it. That’s one of the benefits the price tags can bring to you.

So in this article, we will share some information about the tags for products. Hope it can help.

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What A Product Tag Can Do? 

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As we mentioned above, a tag can offer various information about the products to the customers.

Also, the information enables the customers to easily make a comparison between two similar products.

Lack of information from tags would make cause confusion at checkout, decreasing the desire of purchasing it.

From the perspective of the manufacturer, tags also play an important role in the promotion of sales.

Such as the promotional Product Tag, just think about black Friday. How crazy people are to the discount price.

Such kind of price tag is always designed with different colors, sizes to distinguish themselves from a normal price tag. That’s very significant for attracting people’s attention.

The benefits of Using a Product Tag

Provide information

Product tag is like a business card. People can know who you are, your job and cellphone number, your position on the companies.

These are the information you should let your potential business partners know the first time. So you can know what a hang can bring to you. When it comes to the products, it’s the same rules.

They need to face unaccountable products when they get into a supermarket. If you can not provide all the information the customer needs to know in as short as possible time, you lose the competition with other peer products

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Smooth push to the customers 

If you are a customer, do you want a pushy salesman walking around you and forcing you to buy their products? Of course, nobody wants. Instead, a beautiful-design hang tag can attract the customers, pushing them to make a decision. The only difference between a salesman and a hangtag is that the customers would feel that the decision I make is totally by myself, I like how this product looks like. The customers are influenced by the tags. That’s why we also recommend you invest a proper deal of money in the design of tags. That’s worthy and necessary.

The cheap hang tags will make your products look ugly. Customers can have a negative viewpoint when you choose to use hang tags with poor quality. It’s reasonable to think that this brand owner is even unwilling to invest in the hang tags, how can he offer products with good quality.

Printing Increases Sales

We can find various Marketing tools for marketing. Hang tags are one of the most cost-effective tools. You can print promotional codes or discounts to attract customers for promoting sales. The hang tags with discount information are easy to push the customer to make an instant purchase.

Sustainable packaging industry

 Custom Hangtags

You can customize the hang tags as you want. You can customize a hangtag also as a bar code like a sticker, a coaster, and others. The right shape and precise brand appearance can improve its visibility.

For example, in a beverage company, hang tags can be customized in the shape of the coaster so that customers can use them at home. Other than the shape, the hang tags can be customized in thickness, size, color, material, etc. It’s flexible enough to satisfy your need.

Tips about tag customization

To make your products stand out among the competitors in the rack of the supermarket, you should focus more on the design and logo printing. So in this part of the content, we would share our experience about hangtags customization.

Shape

As we mentioned above, what shape you choose for your hang tags should base on your products and industries. It would be better if you can make hang tags more practical in daily life, which can increase the visibility of your brand.

Texture

When it comes to the texture of hang tags, you have several choices including paper, leather, and others.

A proper choice of hang tangs material can make them more charming.

Color

In terms of color selection, the color selection of hanging tags should be in harmony with the overall packaging color of clothing to show the taste and style of Products.

 

So before plowing your money into the tag customization, you have to answer the following questions:

  • Which industry are you in? Clothing? Shoes? When you have a clear answer to the questions, what you need to do is to go through the tags of peer companies for reference.
  • Go further. Let’s take the Clothing industry as an example. At this step, you should go further to the first answer. Do you focus on women’s clothing, men’s clothing, or children’s clothing? The deeper you can get into it, the more suitable your hang tags can be.
  • Material.
  • The shape of tags.
  • Special process of tag printing. The most common process is multi-color printing. Other than this one, you can also choose gold stamping, silver stamping, punching convex, UV, and others, according to your special requirements.

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Packaging company you can choose for the product tag customization

Shenzhen Yutong 

We serve dozens of Fortune 500 customers and hundreds of high-end brands, providing professional and competitive packaging products, solutions, and services for customers in different industries like electronics, cosmetics, food, health, tobacco, and wine.

Their products include color boxes, gift boxes, instruction manuals, stickers, cartons, trays, as well as intelligent packaging, environmentally friendly packaging, functional packaging, etc.

They also provide professional services such as creative design, innovative R&D, integrated manufacturing, automated mass production, multi-regional operations, and fast delivery nearby.

Yutong’s design works have won many top industrial design awards such as Germany’s Red Dot Award, iF Design Award, and Mobius Advertising Award.
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WESTROCK

The WestRock is formed by the merger between MeadWestvaco and RockTenn.

The companies headquarter is in Norcross, Georgia, the U.S. Established in 2015, the new packaging company has generated a revenue of $15 billion.

Today, the company can support customers from diverse end markets around the world with 42,000 employees in 30 countries.

The products of WestRock include corrugated containers, Kraft paper, folding cartons, paperboard, displays, and protective packaging.

Like the other big packaging companies, West Rock cares about the environment by offering recycling packaging solutions. Recently, WestRock acquired Kapstone in 2018.

This enhances its ability to serve customers across systems. And make the specialty – craft paper products as an addition to their packaging solution portfolio. Other than a packaging company, WestRock is also known as one of the largest integrated recyclers.

Dingzheng

Dingzheng Ltd. is a leading enterprise specializing in the production of flexible packaging, color boxes, and paper containers for foodstuffs in China.

To catch up with the technology development of the international packaging industry and provide customers with satisfactory quality, the company has introduced hundreds of sets of advanced equipment such as Fuji from Japan, Sumitomo Heavy Industries, Scarave, Rotemaker from Italy, Davis and Manroland from Germany.

Nowadays Dinzheng has more than 500 sets of advanced equipment such as high-speed printing machines, solvent-free laminators, more than 50 production lines, and 100,000-grade purification workshops.
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Primepac

At PrimePac, we bring together design experts and brand innovators to create fresh ideas, customized packages, and fully efficient processes.

We design creative packaging solutions that cater to a diverse global audience with the in-house knowledge and network of experienced professionals to meet the demands of every type of client.

From our dedicated sales team and warehouse staff in Australia to the experts at our production facilities in China, all of our employees are guided by four core values at the heart of our business: integrity, innovation, passion, and engagement.

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Conclusion 

In this article, we have shared some information about tags, including what a tag can do, the benefits of using a tag, and tips about tag customization. Finally, we also introduced some companies which are reliable for you. We believe that this content can provide a greater understanding of the tags. If you have other questions, please feel free to contact us through email or telephone, we will reply as soon as possible, thanks for your reading!

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