Inspired by the Sydney lockdown experience, No.2 was born from a very real, very everyday bathroom problem. Spending extended time at home brought new attention to a category that’s usually overlooked, and what stood out was a lack of options that truly felt considered. Many toilet sprays relied on harsh, chemical scents, delivered inconsistent results, and came in packaging that felt disposable or awkward to leave on display.

No.2 set out to change that. The goal was simple but specific: create a post-flush perfume that actually works, feels better to use, and looks at home on the bathroom shelf—something practical, effective, and quietly well designed.

When No.2 came to us, the goal wasn’t just to package one bottle. They want a consistent brand feeling that customers could tell purely from the packaging on the shelf, which also should act as a bathroom decoration to display.

One brand feel.

Different moments of use.

And materials that made sense for the product inside.

For the main retail product, the focus was simple: classic-looking and user-friendly.

We worked with a black glass dropper bottle for durability and control, paired with a custom-shaped label to avoid the “off-the-shelf” look that’s common in this category.

The box was treated as part of the experience, not just protection:

• A bold orange Pantone colour for consistency
• Printing inside and out for a more considered unboxing
• Embossing and subtle gloss details to add depth without overdoing it

The result is packaging that feels confident, but still approachable.

Small, Practical, and Worth Keeping

Travel sizes are often overlooked, but for No.2, this was about making the product easy to take anywhere—without losing its identity.

A TSA-friendly glass dropper bottle was paired with a soft velvet drawstring bag.

It’s protective, portable, and doesn’t feel like something you’d throw away after one trip.

The eco-friendly refill format required the most consideration.

Because of the product’s formulation, common options like plastic refill pouches were not the best options. Rather than forcing a material that didn’t fit, we looked for something that would protect the product properly and reduce waste over time.

The solution was a tinplate refill canister:

• Fully recyclable
• Strong enough to ship without extra outer packaging
• Lined internally to protect the formula

It’s practical, durable, and quietly supports the brand’s sustainability goals without needing to shout about it. And we have to say, we’re a little obsessed with the custom orange cap. It’s a small detail, but it adds so much character.