Kioni Skin needed elegant yet practical packaging for two hero products:

• A 50ml all-in-one serum
• A 150ml multi-biotic cleanser

The challenge was to clearly distinguish the products while maintaining a cohesive and premium brand look across the range.

We developed a dual-packaging system that elevated both user experience and shelf presence:

50ml Serum – Airless Bottle

• Premium airless design: Protects sensitive formulations, reduces waste, and ensures precise dosing
• Solid matte blue finish: Conveys calmness and quality
• Screen printing & foil stamping: Adds luxury and strengthens brand recognition
• Glossy pump & cap: Creates a contrast in texture for a refined, tactile feel

Explore our range of airless bottle styles

150ml Cleanser – Pump Bottle

• User-friendly pump format: Designed for ease of use in daily routines
• Matte transparent blue: Allows subtle visibility of the formula while keeping the aesthetic consistent
• Clear screen printing: Maintains professional branding
• Glossy pump: Complements the design and offers a premium finish

Browse custom pump bottle packaging options for skincare products

As a start-up, Kioni Skin had a clear vision, but like many new brands, limited experience navigating the technical aspects of cosmetic packaging. That’s where Primepac came in.

Our packaging team helped bridge the communication gap between brand and manufacturer, ensuring material choices, printing finishes, and colour matching were accurate and aligned with expectations.

For growing skincare brands, working with a specialised custom packaging partner reduces costly revisions and saves time, while still allowing the brand to stay focused on product development and growth.

We delivered a premium beauty packaging solution that:

• Matched Kioni Skin’s visual identity
• Highlighted the difference between product types
• Used high-quality finishes to reflect brand positioning
• Ensured practical usability for everyday routines

1. What type of packaging works best for skincare products?

There are many packaging formats suited for different skincare products, including bottles, jars, tubes, boxes and pouches. Airless bottles and pump bottles are popular choices for skincare packaging due to their high level of customisation, ease of use, and versatility. Airless bottles are ideal for products like serums, moisturisers, sunscreens and eye creams. Pump bottles, on the other hand, are great for larger-volume products such as cleansers, shampoos, body lotions and hair masks.

2. Why choose custom packaging for a skincare brand?

Custom packaging allows you to align the design with your brand values, stand out on the shelf, and improve usability. For emerging or premium skincare brands, custom packaging plays a key role in creating a premium and recognisable brand presence.

3. How does Primepac support start-up brands?

We work closely with start-up skincare brands to guide them through every step of the packaging process. From choosing suitable materials and print finishes to managing production timelines, we help simplify decision-making and avoid common mistakes. Our support ensures your packaging not only looks great but also functions well for your product and market.

4. Can you match Pantone colours for packaging?

Yes. We offer Pantone colour matching to ensure your brand colours appear consistent across all your packaging formats and materials. This level of colour accuracy is especially important for maintaining a cohesive and professional brand image, whether you’re producing boxes, bottles or labels.

5. Is sustainable packaging available?

Absolutely. We provide a wide range of sustainable options, including FSC-certified paper, refillable containers, recyclable plastics and all-plastic pumps. These options allow beauty and skincare brands to reduce environmental impact while maintaining quality and functionality.