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Coalface Skincare: Tough Packaging for Hardworking Men

This case study details the design of functional and user-friendly packaging for Coalface Skincare's range of men's skincare essentials, focusing on ease of use and practicality. Explore the design of their cleanser, scrub, and moisturiser tubes.

Men’s skincare packaging – sleek tube and matching box design

About Coalface Skincare

Coalface skincare founded by Nick, a men work in the civil, construction and mining industry, who knows the struggle of hardworking Aussie blokes. To create a line of premium men’s skincare products that can handle the toughest conditions. Coalface products are made for no-nonsense, hardworking men who don’t have time for complicated routines. They promise easy-to-use products with straightforward formulas.

Coalface Skincare
Men’s skincare packaging – sleek tube and matching box design

Premium Packaging for Men’s Skincare: Functional, Stylish & Impactful

This men’s skincare brand required a sleek, practical packaging solution for four essential products:

 

  • Daily Cleanser (125ml)
  • Mud Scrub (100ml)
  • Nourishing Moisturiser (100ml)
  • Custom Mailer Box
Men’s skincare packaging – sleek tube and matching box design

User-Friendly & Distinctive Tube Design

Each product is housed in a flip-top tube, chosen for its convenience and ease of use—whether at home or on the go. To maintain a cohesive brand aesthetic while ensuring easy differentiation, we implemented:

  • High-quality offset printing for sharp, vibrant graphics.
  • Subtle variations in colour, typography, and imagery to help consumers identify each product at a glance.
  • Size variation between the cleanser and the other two products for quick recognition.

Elevated Unboxing with Premium Mailer Packaging

To enhance the brand’s luxury appeal and protect the products during transit, we sourced a sophisticated black mailer bag:

  • Made from durable art paper, ensuring a premium feel.
  • Scratch-proof matte lamination on both sides for a sleek, polished look.
  • Designed to keep products in pristine condition, enhancing the customer’s unboxing experience.

 

By combining premium materials, smart design, and functional packaging, we crafted a solution that not only enhances the user experience but also maximises shelf appeal—helping the brand capture attention and communicate product benefits effectively.

Men’s skincare packaging – sleek tube and matching box design
Men’s skincare packaging – sleek tube and matching box design

Conclusion

The Coalface Skincare packaging project demonstrates the power of simple, functional design. The user-friendly flip-top tubes and durable mailer bag provide a practical and efficient solution for daily skincare routines. This project highlights how effective packaging can be when it prioritises ease of use and clear communication of product benefits.

Streamline your product experience with functional and effective packaging design. Get in touch to discuss your packaging requirements.

Primepac: Your Go-To for Custom Packaging

PrimePac is a custom packaging provider in Australia. We’re not just about slapping a logo on a box. We’re all about creating packaging solutions that help your brand stand out, drive sales, and align with your identity. At Primepac, we work closely with brands to deliver custom packaging that makes a real difference. Want to stand out? Let’s talk.

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