They needed custom packaging that protected active formulations, showcased wellness credentials, and stood out on crowded health shelves.

Primepac developed bespoke packaging solution using high-barrier materials for probiotic stability, custom pouches, clear branding elements, and gorgeous finishes to reflect natural wellness.

We developed custom stand-up pouches for their 300g protein and wellness powders. Each pouch features:

• A zipper closure for freshness
• Tear notches for easy opening
• Digital printing for vibrant colours
• Gold foil stamping to highlight the brand logo
• A sleek, upright design perfect for online and retail display

These protein pouches offer premium shelf appeal while protecting the contents inside.

For their collagen coffee range, we produced custom paper boxes with an auto-lock bottom. These sturdy, recyclable boxes hold individual coffee sachets and feature:

• Foil-printed branding for a premium look
• A minimal, clean layout consistent with their brand
• 250gsm whiteboard for durability and easy printing
• Quick assembly and secure structure for shipping

These coffee sachet boxes combine sustainability with style.

To support Brain & Brawn’s growth, we recommended digital printing, allowing for short-run flexibility while maintaining consistent colours and branding across all formats, from coffee bags to protein pouches.

Brain & Brawn’s new wellness packaging delivers on all fronts: it protects their products, elevates their shelf presence, and brings their premium brand identity to life. The combination of custom pouches, paper boxes, and luxe finishes has helped them launch with confidence and grow their presence in both DTC and wholesale channels.

1. What’s the best packaging for protein or wellness powders?

Resealable stand-up pouches are one of the best options for protein and wellness powders. They’re lightweight, space-efficient, and fully customisable with features such as zip closures, tear notches, clear windows, and euro slots. These add-ons make the packaging more user-friendly, improve product accessibility, and help extend shelf life by keeping the contents sealed and fresh.

2. Can I use paper boxes for coffee sachets or wellness kits?

Yes, paper boxes are a practical and sustainable packaging choice for coffee sachets, wellness kits, and sample sets. They’re fully customisable for branding, made from recyclable materials, and ship flat—making them space-efficient and cost-effective. With options like foil stamping, matte finishes, and tuck-top or auto-lock designs, paper boxes can elevate presentation while keeping packaging lightweight and eco-friendly.

3. Do you offer small runs for start-ups?

Absolutely. We offer low minimum order quantities, ideal for start-ups and small batch launches. With flexible digital printing, you can test new designs or product lines without committing to large volumes. Our MOQ for pouches starts from just 500 units, making it easier for growing brands to get started with custom packaging.

4. Can I customise the colour and finish?

Yes, absolutely. We offer a full range of customisation options to suit your brand, including Pantone colour matching for consistent brand colours across all packaging types. You can also choose from matte or gloss finishes, foil stamping, spot UV, and other print enhancements to elevate the look and feel of your packaging—whether it’s for wellness products, protein powders, coffee sachets, or skincare.

Whether you’re launching protein powders, wellness supplements, or single-serve coffee, Primepac creates custom wellness packaging designed to help you stand out.

📦 Send us your brief — let’s build packaging that performs and connects.