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What is varnish for packaging and print?

Estimated Reading Time: < 1 min

Varnish is a widely used finishing technique in the packaging and printing industry that provides an extra layer of protection and enhances the visual appeal of printed materials. This clear liquid is applied to the surface, creating a barrier against dust, dirt, and moisture. Varnish also increases the tensile strength of paper-based packaging, making it more durable during shipping and handling. Additionally, varnish is a more sustainable option for packaging, creating an organic feel that aligns with brand values and resonates with consumers.