Digital printing is a modern marvel, creating prints directly from digital files onto all sorts of materials. It’s perfect for smaller printing jobs because it’s cost-effective and quick. No need for expensive printing plates here! Plus, digital printing lets you print on-demand, meaning you can order as few as 500 pouches at a time.
Gravure printing, also known as rotogravure or intaglio, employs a different technique. Here, the design is meticulously engraved onto a cylinder or plate. This engraved cylinder is then inked and pressed against the bag material, ensuring a consistent and high-quality transfer of the design. This method is ideal for a broad spectrum of materials, encompassing paper, plastic, and even non-woven synthetics.
The key strength of gravure printing lies in its ability to handle large-scale production runs with exceptional efficiency. While there’s an initial investment for engraving the plate, this cost is effectively distributed across the larger volume of packaging being printed, resulting in a cost-effective solution for high-quantity needs.
So, which one should you choose?
– Go digital if: You need customisation, fast turnaround times, or a cost-effective solution for smaller print runs.
– Choose gravure if: High-quality printing with fine detail and colour consistency is your top priority, and you need large quantities of packaging.
