DPI, or dots per inch, is a measure of print resolution. It basically tells you how many tiny ink dots a printer can squeeze into a one-inch square. The more dots per inch (DPI) a printer can produce, the sharper and more detailed the printed image will be.
Here’s a rule of thumb:
300 DPI: This is the sweet spot for most printing jobs. It delivers good quality images suitable for everyday use in brochures, flyers, and presentations.
600-1200 DPI: If you need top-notch quality for photos or intricate graphics, this DPI range is ideal. You’ll see finer details and a smoother finish in the final product.
It’s important to note that DPI is NOT the most suitable format for packaging printing, where vector graphics are preferred. However, if you’re working with raster-based artwork (like photos), providing a higher DPI file at the exact size you need for printing (1:1 scale) will give the printer more information to work with and create the best possible outcome.
