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What is bleed line?

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The bleed line is essentially an extension of your design that goes beyond the trim line.  The trim line marks the exact size and shape your packaging will be cut to after printing.  By extending your design elements (like colours or graphics) into the bleed area, you ensure they reach all the way to the edge of the finished product. This eliminates the risk of unsightly white borders appearing around the edges due to minor variations during the trimming process.