Pet

How Groke Pet Went from ‘Meh’ to ‘Paw-some’ with Primepac: A Tail-Wagging Case Study on Pet Packaging!

Creating the right packaging for pet brands is no walk in the park. Groke Pet, a top-notch pet supplement brand, faced the tough task of meeting strict regulations while keeping quality high and designs flexible. That’s where Primepac came in. We didn't just offer solutions; we transformed their vision into reality with custom packaging that hits all the marks—functionality, flexibility, and flair. When you’re aiming to stand out, you need partners who get it done right.

About Groke Pet

Founded by Dr. Andy Duggan and Anne Duggan, Groke Pet is committed to delivering premium, scientifically-backed nutritional supplements for pets. Their mission emphasizes sustainability, creating products and packaging that are eco-friendly and functional.

Understanding Groke Pet's Needs

Groke Pet faced the tough task of find a pet packaging solution that cover a full product suite (17 items) while meeting strict regulations and keeping quality high, designs flexible, and costs affordable. The pet care packaging had to:

Be food-grade and safe for supplements.
Follow the 3 R’s: Reuse, Reduce, Recycle.
Include a unusual pump for thick supplements with a 4cc discharge rate.
Maintain brand consistency across multiple materials, especially with tricky colour matching.

With this in mind, Groke Pet needed practical packaging that was easy for pet families to use, spill-proof to prevent messes, and designed with aesthetics that prioritised pet safety. Creating the right packaging solution to tick all these boxes is no walk in the park.

So, how did we meet the needs and solve these hurdles together?

Primepac’s Services in Use

Primepac One

Customised Construction

Innovation Team Support

We transformed Groke Pet’s initial concept into a full-fledged packaging range, ensuring both practicality and marketing appeal. Our team crafted custom primary packaging that seamlessly integrated with secondary and pet-specific solutions, perfectly tailored to each of Groke Pet’s products.

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We crafted Groke Pet’s packaging to make a statement. Our fully customisable digital pouches and distinctive mailer boxes are maded with bespoke details, perfectly tailored for their diverse range of pet supplements. This ensures each product is not only functional but also visually appealing.

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With Primepac’s vast network of manufacturers and consultants, Groke Pet gained invaluable support. We assisted them in researching and selecting top packaging suppliers, providing expert guidance on regulatory requirements, labelling standards, and minimum order quantity (MOQ) constraints. This streamlined their journey from concept to shelf-ready products.

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Our Approach

Effective Packaging Done Affordably

Primepac’s digital printing solution delivered 6 vibrant sprout pouches and 2 Eco-friendly refillable pouches designs at an economical cost. This approach allowed:

✔ Flexible design updates.

✔ High-quality results with gradients and silver hot stamping.

To effectively tackle the challenges of silver stamping—such as high costs and complex production—our packaging team has successfully utilised aluminium’s natural colour to replicate the silver effect. This strategic change enables Groke Pet to save thousands of dollars in packaging expenses. Additionally, we implemented colour standards to ensure consistent branding across all packaging formats, including aluminium bottles and refill pouches.

Recycle, Reduce, Reuse: Eco-Conscious Materials

The packaging featured sustainable options that aligned with Groke Pet’s eco-mission:

✔ Recyclable Mailer Boxes

Sturdy Kraftpaper boxes with natural fillers, keeping pet supplements secure during shipping while reducing waste.

✔ Compostable Mailers

D2W biodegradable mailers are 100% compostable and break down fast—no harmful residue left behind. They’re the ideal way to protect products while being eco-friendly.

✔ Refillable Aluminium Bottles and Pouches

Durable, recyclable aluminium bottles teamed with refill pouches for ongoing use. This sustainable packaging perfectly complements Groke Pet’s dedication to being eco-friendly, giving consumers reliable green options.

Streamlined Solutions for Diverse Product Needs

Primepac offers customised packaging solutions for a complete range of products, featuring 17 items and a specialised 4ml pump head designed specifically for thick supplements. This all-encompassing solution also includes:

✔ A selection of over 3,100 custom options from more than 40 leading suppliers

✔ A dedicated packaging manager to guide production, minimise project risks, and ensure on-time delivery.

✔ A rigorous quality control process ensures that all 17 packaging items meet high standards and attention to detail.

✔ An effective prototyping service is offered to test and refine Groke Pet’s packaging and artwork designs before production begins.

Custom Packaging Made Easy

A Partnership That Delivers

A great partnership that delivers results—sustainable, beautiful packaging that works for the brand and the planet. By teaming up with Primepac, Groke Pet successfully created a cohesive, eco-friendly pet packaging solution that aligned with their sustainability goals. Primepac’s expertise and extensive product range ensured all 17 packaging items met the brand’s high standards, both in sustainability and aesthetics.

Through strategic production sequencing and the power of digital printing, we achieved a unified visual effect across all packaging. This not only brought Groke Pet’s vision to life but also helped reduce inventory and communication costs, ensuring efficiency without compromising quality.

About Primepac

PrimePac is a custom packaging provider in Australia. We believe in a collaborative approach, working closely with our clients to create innovative and sustainable packaging that stands out, drives sales, and aligns with brand identity. We work with great companies of all sizes and we’ve helped more than 1,100 businesses that seek to differentiate their products in a competitive market.