About SKINPOSSIBLE
SKINPOSSIBLE™ is an Australian skincare brand dedicated to transforming skincare for sensitive skin. They combine effective, calming formulations with clear and attractive packaging that builds confidence and delivers real results.
Challenge
SKINPOSSIBLE aimed to redefine skincare for sensitive skin through thoughtful, effective products and visually striking custom packaging. However, as a start-up, they struggled to translate their vision into practical packaging that reflected their values of excellence, mindfulness, and design agility.
Their primary packaging supplier struggled to deliver a matte effect they envisioned, and they needed a new partner who could deliver functional, visually appealing packaging that could also serve as a marketing tool. SKINPOSSIBLE also wanted uniformity in packaging colour, sustainable materials, and a product box that conveyed an organic vibe, all while overcoming difficulties like colour matching across various materials, especially glass.
Our Approach
Primepac partnered with SKINPOSSIBLE to develop a comprehensive packaging solution that brought their vision to life. We worked closely with them to ensure the packaging met their specific needs.
The SKINPOSSIBLE packaging set features an airless jar, serum pump bottle, round tube, and a product box with inserts to prevent damage during transit. We also sourced 350gsm textured, FSC-certified paper to align with their sustainability goals while providing an organic feel.
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Packaging that speaks your brand’s language.
Mastering the Art of Glass Packaging
Glass serum bottles posed a significant challenge due to their transparency and visual changes under different lighting conditions. With our expert guidance in packaging, SKINPOSSIBLE set production standards to manage these factors effectively.
This seamless collaboration enabled them to achieve the perfect Pantone Colour Match, ensuring minimal variation across a range of materials after multiple sampling sessions.
Precision in Packaging Design
The packaging design required precision due to its small fonts and delicate lines, which often led to printing inconsistencies across different packaging types. Like the colour matching process, our expert team took charge during production.
With a deep understanding of client needs, we transform visions into tangible packaging products. Communication between brands and manufacturers can face technical barriers or distance issues, leading to inefficiencies and higher costs. For start-ups or businesses of any size in various industries, a professional packaging team is essential.
Our personalised packaging service covers everything from procurement and supplier qualification checks to production monitoring and logistics management. This ensures that manufacturers meet your expectations swiftly and accurately while boosting efficiency and quality throughout the production chain.
We Transform Visions Into Tangible Packaging Products.
Achieving Consistent Branding Excellence
Through effective communication with manufacturers, we ensured consistent branding across all packaging. By establishing clear production standards and standardising font thickness, manufacturers were able to choose the right machinery for each task.
We also optimised the embossing effect, adding a three-dimensional texture that enhanced visual appeal. These efforts resulted in perfectly matched colours and fonts for product boxes, airless jars, and serum pump bottles, creating a harmonious and visually appealing presentation!
Primepac’s tailored solution helped SKINPOSSIBLE achieve packaging that was not only practical but aligned with their brand’s values, sustainability goals, and marketing needs, delivering packaging excellence across the board.
About Primepac
PrimePac is a custom packaging provider in Australia. We believe in a collaborative approach, working closely with our clients to create innovative and sustainable packaging that stands out, drives sales, and aligns with brand identity. We work with great companies of all sizes and we’ve helped more than 1,100 businesses that seek to differentiate their products in a competitive market.
We Can help you with
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