Pouch Packaging Design

Pouch Packaging Design Trends In 2020

In recent years pouch packaging design trends have been leaning heavily towards being environmentally friendly. What that means is that packaging design no longer needs to be just durable, but it needs to be durable, recyclable and safe for the environment.  In Australia especially, thanks to recent years and government policies there is a huge demand for eco-friendly packaging.

Pouch packaging bags are demanded consumers to have as little effect on the environment as possible. So how do you design packaging which is eco-friendly yet in tune with 2020 design?

In this article we are going to cover pouch packaging design trends, their environmental impact and how Primepac is moving to environmentally friendly packaging designs!

ECO friendly design

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Minimalism packaging design

Minimalism packaging -blog 1

Nature inspired design

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Transparent packaging design

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Your Pouch packaging design has 7 seconds to win or lose

Based on on-shelf visibility, it takes about 7 seconds for a customer to make a purchase decision. In a normal supermarket your package design is in a constant battle with around 40,000 different products. A consumer makes a decision within 7 seconds of viewing your product. In other words your product packaging design has to make an impression within that timeframe to create a sale.

Pouch packaging is used everywhere in our lives, yet as we all know that has caused countless news stories. Stories of pollution causing the Australlian government to take action against one of the biggest culprits of environmental pollution. One of those areas is the plastic packaging in the sea and causing serious marine pollution to our beautiful oceans.

Thus, in 2020, and coming decades the pressure is on designers, manufacturers and consumers to promote more eco-friendly concepts into pouch packaging design. When eco-friendly and fashion collide, it will bring people a new concept of pouch packaging design trends.

(Check our products here: Stand-up Pouch, Spout Pouch, Valve Pouch, Shaped Pouch, Retort Pouch)

Pouch Packaging Design Trends In 2020

ECO Friendly Packaging Design

eco friendly design- blog 1 primepac
The adverse climate and environmental changes around us have forced us to adopt sustainable packaging designs.
Eco-friendly products have become a MUST this year and their influence will no doubt become a bigger and bigger must in 2020 and beyond in 2020. With the Australians Government’s new policy on plastic bans, PrimePac is adopting more and more 100% recyclable materials in packaging.
Primepac is using more sustainable materials such as seaweed packaging, corn starch, recycled paper, air pillows, and corrugated packaging.
Thus, PrimePac is going to apply environmentally friendly materials in composite packaging and pp woven packaging to help protect the environment and help cause a new pouch packaging design trend in 2020
Pouch Packaging Design Trends In 2020

Nature Inspired

nature inspire - blog 1 primepac

2020 people are getting closer to nature and expect packaging design to be associated with soft and pastel colours. The pouch packaging design trends will be bright, loud, and vibrant shades associated with nature. Along with design concepts showing more organic shades.

Customers will create a “feeling of belonging” for brands with a common goal of ecological welfare and will look for brands that highlight shades of nature.

Pouch Packaging Design Trends In 2020

Minimalism Packaging Design

minimalist design - blog 1 Primepac

In 2020, luxury products will gain more attention through a strong emphasis on eco-friendly, fuller models, focusing on exquisitely patterned products, and more emphasis on product quality.
When people buy a new quality product or brand, they tend to analyse the detail a lot more before the final purchase; therefore, based on current trends a minimalist package design will generate more demand.

Pouch Packaging Design Trends In 2020

Shape Window Design

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Today, due to digitalization, consumers are eager to understand each product and its percieved value. The pocket window helps the consumer to visually browse the actual products and strengthen their trust and confidence in the brand. Shaped windows designs are set to boom in 2020 as brands will start using them as cost-effective promotional tool.

This kind of packaging will gain a competitive advantage because customers can experience and see the product directly. This in turn will build a better connection for the brand and increase the chance of final purchase. In the coming year, brands will focus on experimenting with layered design and transparency.

Pouch Packaging Design Trends In 2020

Illustration and doddle art

llustration and doddle art

2020 will focus on conveying brand stories through the effective use of illustration and graffiti art. The evolution of flat illustrations will appear in simplified shapes, creating eye-catching colours, and focusing on more readable text, in turn making the design look clear and legible.

Graffiti art in 2020 will focus on adding splashes of interesting elements, a great way to inspire your work with new and innovative ideas. It will combine child-style graffiti and expressive illustrations to express form through packaging design.

Pouch Packaging Design Trends In 2020

Innovate shape design

innovate shape design - blog 1 Primepac

“70% of consumers find colour, graphics and shapes to be the most attractive aspects of packaging”.  Packaging shape is also essential in packaging design in making the product more attractive. 2020 will be a year of structural improvement of products using innovative strategies. Product shape design will include the entire product development process from the initial stage to manufacturing.


In 2020 the new packaging design trend is full of charming combinations of shadows, retro styles, line art, graffiti and most importantly eco-friendly.  With the Australian governments latest policies and changes in consumer habits you need someone on frontline who is able to provide and design the latest eco-friendly 2020 trends.  Contact PrimePac today to learn more about what we can do for you!

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